Download the full-length mp3 and listen to the archive of this 2011 event.
60 PPC experts. 1-2 minutes each. 60+ tips for running successful PPC campaigns!

Note: This is an archive. Any promotional offer is no longer valid.

Speakers
PPC Tip/Topic
  • Perry Marshall

     

    Co-Author, Ultimate Guide to Google AdWords

    Ad Copy
     
  • David Szetela

     

    Owner and CEO, Clix Marketing

    Ad text
     
  • Brad Geddes

     

    Author, Advanced Google AdWords

    Goal Setting
     
  • Matt Van Wagner

     

    President, Find Me Faster

    Negative Kw’s
     
  • Andrew Goodman

     

    Author, Winning Results with Google AdWords

    Sitelinks Ext
     
  • Alex Cohen

     

    Senior Marketing Manager, ClickEquations

    Broad match
     
  • Marc Poirier

     

    Co-Founder & CMO, Acquisio

    Facebook PPC
     
  • Addie Conner

     

    VP, Advertising, SocialCode

    Facebook
     
  • Chad Summerhill

     

    Senior Marketing Analyst, Moving Solutions, Inc.

    Data Analysis
     
  • Josh Dreller

     

    VP, Media Technology & Analytics

    Conversion Path
     
  • Bill Leake

     

    CEO, Apogee Results

    Ad Tracking
     
  • David Rodnitzky

     

    CEO & Founder, PPC Associates

    SEM Myths
     
  • Tim Ash

     

    CEO, SiteTuners

    Landing Pages
     
  • Larry Kim

     

    Founder, VP, WordStream Inc.

    Query Types
     
  • Joanna Lord

     

    Director Client Acquisition, SEOmoz

    KW Lists
     
  • Dan Thies

     

    Co-founder, The SEO BrainTrust

    Match Types
     
  • Marty Weintraub

     

    President & Founder, aimClear

    Demo. Research
     
  • Rob Sieracki

     

    COO, Rocket Clicks

    14 Top PPC Tips
     
  • Kevin Lee

     

    Author, The Truth About Pay-Per-Click Search Advertising

    Dayparting
     
  • Shelley Ellis

     

    Display Advertising Evangelist, Shelley Ellis Consulting

    Disp. Ad Tools
     
  • Howie Jacobson

     

    Author, Google AdWords For Dummies

    Star Trek/GWTW
     
  • Dave Davis

     

    Managing Director, Redfly LTD

    PPC 5 Pillars
     
  • Bryan Eisenberg

     

    Partner, Eisenberg Holdings

    Campaign Design
     
  • Siddharth Shah

     

    Director of Business Analytics, Efficient Frontier

    3 Factors
     
  • Matthew Umbro

     

    Search Marketing Specialist, PixelMEDIA

    Campaign Intent
     
  • Thomas Bindl

     

    CEO, Refined Labs

    Ad $ Waste
     
  • Frank Lee

     

    Sr VP, The Search Agency

    Maximizing Yield
     
  • Ken Jurina

     

    President & CEO, Epiar Inc.

    Negative KW’s
     
  • Scott Brinker

     

    Co-founder, President & CTO, ion interactive

    Post-Click Mktg
     
  • Brian Carter

     

    CEO, FanReach

    Facebook Lab
     
  • James Zolman

     

    Affiliate Marketer

    Ad Budgeting
     
  • Wister Walcott

     

    Co-founder, VP of Products, Marin Software

    Google Live Ads
     
  • Melissa Mackey

     

    Online Marketing Manager, Fluency Media

    Goal Setting
     
  • Bryan Todd

     

    Co-Author, Ultimate Guide to Google AdWords

    Rules-of-Thumb
     
  • Richard Stokes

     

    CEO, AdGooroo

    QS & CTR
     
  • David Rothwell

     

    CEO, Adwords
    Answers.com

    Conv. Tracking
     
  • Steve O'Brien

     

    VP, Marketing, Adometry

    Attrib Analysis
     
  • Mona Elesseily

     

    VP Online Marketing Strategy, Page Zero Media

    4 Search Myths
     
  • Bill Barnes

     

    VP & Co-Founder , Mediative (Formerly Enquiro)

    User Intent
     
  • Crispin Sheridan

     

    Senior Director of Search Marketing, SAP

    Localization
     
  • Jamie Smith

     

    CEO, Engine Ready Software

    PPC Strategy
     
  • Christine Churchill

     

    President, KeyRelevance

    Conv. Tracking
     
  • Craig Danuloff

     

    President, ClickEquations

    QS Shortcut
     
  • Mike Roberts

     

    President & Founder, SpyFu

    Comp Ad History
     
  • Aaron Goldman

     

    Chief Marketing Officer, Kenshoo

    The PPC Rap
     
  • Joe Kerschbaum

     

    Client Services Director, Clix Marketing

    Conversion Opt.
     
  • Pamela Lund

     

    Director of Paid Search, BlueGlass Interactive

    Negative KW’s
     
  • Ian Lopuch

     

    Director, Search Engine Marketing, eHealthInsurance

    3 Tips to Top
     
  • Joseph Vivolo

     

    Director of Search Engine Marketing, KoMarketing

    Lead Quality
     
  • Marc Hoeft

     

    Head of SEM, pilot 1/0 (Pilot.de)

    Channel choice
     
  • Jonathan Mizel

     

    President and CEO, Cyberwave Media, Inc.

    Targeting
     
  • Ian Rhodes

     

    Owner, Rhodes Consultancy

    Success Keys
     
  • Andy Steuer

     

    CEO, MerchEngines

    SMB Marketing
     
  • Dan Soha

     

    CEO, Five Mill, Inc.

    Smarter PPC
     
  • Amy Hoffman

     

    Account Supervisor, Hanapin (PPCHero)

    Goal Setting
     
  • Stacy Williams

     

    President, Prominent Placement

    Landing Pages
     
  • Joe Laratro

     

    President, Tandem Interactive

    Geo-Targeting
     
  • Tom Demers

     

    Co-Founder, Managing Partner, Measured SEM

    PPC ABC’s
     
  • Alan Mitchell

     

    PPC Consultant & Owner, Calculate Marketing

    KW Qual
     
  • Crystal Anderson

     

    PPC Associate, SEER Interactive

    PPC Settings