Ultimate Guide to Google AdWords
Entrepreneur Magazine says, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.”
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.
He’s published hundreds of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 2nd Edition 2010), which is the world’s most popular book on Google advertising.
Owner and CEO,
Owner of Clix Marketing - Search and Social PPC advertising agency. Follow me to read great resources on AdWords, online advertising and occasional snarkiness. Pay-Per-Click Search Engine Marketing: An Hour a Day (Paperback - Aug 2, 2010). On faculty at Market Motive. Hosts LinkedIn group: PPC Pro People.
Advanced Google AdWords
Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade. One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Matt Van Wagner
Find Me Faster
Matt Wagner is the president of Find Me Faster.
Winning Results with Google AdWords
Author, Winning Results with Google AdWords (2nd ed, McGraw-Hill, 2008). President of Page Zero Media, a marketing agency focusing on full service paid search campaigns (and related stuff). Has spoken at every North American SES conference since 2002 (Boston, Dallas, NYC, Chicago, San Jose, San Francisco, Toronto), & many other events globally. Member of SES's Global Advisory Board. Co-founder, HomeStars.com. Advisor to American Express OPEN SearchManager.
Senior Marketing Manager,
Alex Cohen is an accomplished online marketer, blogger and presenter. He has been a featured speaker at Princeton University’s Global Entrepreneurship Week, Search Marketing Expo, Search Engine Strategies, Online Marketing Summit, Villanova University, and Wakeforest University. Currently, Alex is the Senior Marketing Manager at ClickEquations, the intelligent paid search platform for large advertisers and agencies. Alex writes about paid search for Search Engine Watch and has his own site, Digital Alex, a blog about marketing optimization.
Co-Founder & CMO,
Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities. Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today.
Addie Conner is the VP of Advertising at SocialCode, a Washington Post Company. SocialCode is a full-service Facebook agency that uses advanced quantitative methods, proprietary tools, and a skilled front-end creative team to create custom advertising campaigns on Facebook. Beyond helping brands efficiently grow their fan base, SocialCode offers comprehensive message testing and methods to continuously engage and monetize fans.
Senior Marketing Analyst,
Moving Solutions, Inc.
Author of the blog PPC Prospector (chadsummerhill.com), provider of free PPC tools and PPC tutorials, and in-house AdWords Specialist for UPack.com and MoveBuilder.com. Frequent guest author on the WordStream blog and the Certified Knowledge blog.
Media Technology & Analytics
Co-Chair of the Standards Committee at Web Analytics Association Columnist at SearchEngineLand.com Vice President, Media Technology and Analytics at Fuor Digital
Chief Executive Officer (CEO) at Apogee Results (one of the largest independent Search / Online Marketing agencies in N. America, with more Inc. 500 clients than any other company) Former Executive, Dell, Journyx, Power Computer, and several other Private-Equity & VC-backed firms Former McKinsey & Co. consultant
CEO & Founder,
David Rodnitzky is CEO and Founder of PPC Associates, a search engine marketing agency based in San Mateo, California. He is also the founder of the Online Lead Generation group LinkedIn, with more than 25,000 members, and he is an advisor to Marin Software and MediaBoost. David has a BA from the University of Chicago and a JD from the University of Iowa.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners has worked with hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of Conversion Conference the first conference focused on improving online conversions. He is a columnist for several publications including ClickZ. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm.
VP, WordStream Inc.
Larry Kim is WordStream's Founder and Chief Technology Officer. Larry founded the company in 2007 and secured a Series A venture capital investment from Sigma Partners in August 2008. In September 2008, he stepped down as company president and CEO to focus on product management. Larry is currently responsible for helping define WordStream's product direction and features. Larry has a background in software engineering, software product management, and product marketing (including SEO and PPC), and he has authored four award-winning books on software development. He is also a frequent writer and speaker in various search marketing forums and events. Larry received a B.Sc. in Electrical Engineering (with honors) from the University of Waterloo in Waterloo, Canada.
Director Client Acquisition,
Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work.
The SEO BrainTrust
Co-founder at The SEO BrainTrust President at SEO Research Labs
President & Founder,
President & Founder at aimClear
We are 25 or so really bright people in southeastern Wisconsin. We love to win at what we do, which is making money on the Internet via smart and ethical marketing. We did this all with our own money first, and we think that makes a difference. We're choosy about who we work with. We strongly feel that A people hire A people and B people hire C people. We partner with clients that are leaders and winners, often sizable ones, because we've seen firsthand that iron truly sharpens iron.
The Truth About Pay-Per-Click Search Advertising
One of the most-respected pioneers of PPC, founder of the agency Did-It and a Clickz columnist. Kevin Lee has been involved in search engine marketing since 1995 and founded Didit in 1996. In 1998 when GoTo.com launched PPC search advertising, Didit was one of the first agencies to buy PPC traffic for advertisers. He has authored over 380 columns on search engine marketing and two prior books to Search Engine Advertising. Kevin has lectured on Internet Marketing more than 1000 times to audiences in many cities and countries.
Display Advertising Evangelist,
Shelley Ellis Consulting
I find untapped sources of revenue for advertisers in the first 30 minutes of our conversation. I'm sought for my money saving shortcuts and strategies for micro-targeting in display networks using a variety of display advertising techniques. Recent success: one of my 30 minute consultations resulted in 650 sales for a client over a weekend which was 30% higher than their last record. My display advertising courses teach secrets for how to get your ads everywhere (YourAdsEverywhere.com) including targeting social websites, videos, mobile devices, online radio and more. After 20 years in marketing, I am well recognized as an industry leader in display advertising and I have worked with hundreds of advertising accounts from small to very large companies like Coca-Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, Mary Kay and more.
Google AdWords For Dummies
Director of Voice at The PPC Agency
Dave attended DIT (Computer science degree) where he learned almost all the facts of life. Dave loves to travel and is a fully licensed skydiver. He loves to combine skydiving and travel. He also thinks that he can dance.
Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
Director of Business Analytics,
Dr. Siddharth Shah, Efficient Frontier's Senior Director of Business Analytics, and his team oversee the performance management and strategic development of all of its client accounts representing $ 1 BN+ in annual spend across search, display and social media. Dr. Shah is the author of several of Efficient Frontier’s whitepapers, blogs and is a featured columnist at Searchengineland.com. He has a double masters and PhD in Biomedical Engineering from the University of Michigan.
Search Marketing Specialist,
I have experience managing PPC accounts of all sizes and budgets while also earning my individual qualification with Google and my adExcellence certification with MSN.
Thomas is Founder and CEO of Refined Labs, as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.
The Search Agency
Frank Lee is SVP Client Services at The Search Agency where he is responsible for media optimization and client service teams. Frank also manages strategic partnerships with all the major search engines and publishers. Previously, Frank was on the Strategic Alliances team at Yahoo! and at Overture, where he was responsible for managing the reseller programs in the Western region. Frank holds a BA in Communications from the University of California, Santa Barbara, and is President of SEMPO Los Angeles, and on the advisory board for MediaPost's Search Insider Summit.
President & CEO,
Negative Keywords, President & CEO Epiar Inc.
Co-founder, President & CTO,
Co-founder, president and CTO of ion interactive. Author of Chief Marketing Technologist blog.
Brian is an AdWords and Facebook PPC consultant and trains both on-site and with online training products. His Facebook training course serves more than 5,000 members. Brian Carter has 11 years experience in search optimization, online advertising, and social media. He often doubles and triples companies' online revenue. Brian is also one of the few online teachers whose students achieve similar results. In 2010 he interviewed 22 of the top Social Media experts for his Social Media Expert Interview Series. Brian was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by The Wall Street Journal, Information Week, US News & World Report, and Entrepreneur Magazine. He writes for the search/social industry blogs Search Engine Journal and AllFacebook. Brian speaks for private functions and conferences and organizations including SMX, Pubcon, Socialize and The American Marketing Association.
Co-founder, VP of Products,
Wister is a co-founder of Marin Software. Marin provides a platform for advertisers and agencies to manage their paid search, social, and remarketing campaigns.
Online Marketing Manager,
A veteran PPC marketer, who loves helping clients get maximum ROI from paid search.
Ultimate Guide to Google AdWords
Richard Stokes is the founder and CEO of AdGooroo, a leading provider of Digital Marketing Intelligence. Richard is a long-time Internet marketer with over 15 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University. Richard is a regular speaker on search marketing topics, a certified expert in both email marketing and conversion optimization, and the author of "The Ultimate Guide to Pay-Per-Click Advertising".
We're pushing strongly into Google's e-commerce product listing area with datafeed management. And I also offer a pay for results-only based AdWords management service.
Steve O'Brien brings to Adometry over 20 years of marketing and sales experience in the technology industry. Most recently Steve served as VP, sales & marketing for Internet Solutions at Unica Corporation, where he helped establish Unica as a leader in the Web analytics market. Prior to that he served as VP sales & marketing at Fireclick, a pioneer in the Web analytics space acquired by Digital River, Inc. in 2004. Earlier in his career Steve directed business development and product marketing at Red Brick Systems, launching several successful enterprise software platforms to support Red Brick's successful IPO in 1996. He also spent several years in product management and market development roles at Sun Microsystems and remains a devoted Scott McNealy fan. Steve holds an MBA from the Johnson Graduate School of Management at Cornell University and a B.S. in Operations Research & Industrial Engineering from Cornell University.
VP Online Marketing Strategy,
Page Zero Media
PPC & Online Marketing Strategy, Speaker, Author & Columnist
VP & Co-Founder ,
Mediative (Formerly Enquiro)
Bill Barnes, VP Business Development, Mediative.
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, SMX, Ad-Tech, Jupiter Media, SIPA, Forrester Research, Google¹s B2B Search Summit and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as 3M, AT&T, Coke, Zurich, Lexis/Nexis, Siemens and Grainger. He is passionate about helping companies succeed in Search.
Senior Director of Search Marketing,
Crispin Sheridan is the senior director of search marketing at SAP in New York. As part of the SAP.com and Online Marketing team, he is responsible for paid, organic, and mobile search, in addition to online testing. Crispin has proven that keyword-driven social media marketing can effectively augment search to drive B2B lead generation. A frequent guest speaker at Search Engine Strategies conferences, he was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council.
Engine Ready Software
Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.
KeyRelevance is a full service search engine marketing company that offers search engine optimization, pay per click management, usability and conversion enhancement recommendations, web site assessments and web analytics services to companies across the nation.
I'm a serial entrepreneur currently serving as president/founder of ClickEquations Inc., developer of a high-end paid search management platform. I've previously founded and run companies in electronic commerce (iCat) and desktop publishing (Publishing Resources). Bob Dylan and Elvis Costello monitor my every move and spend inordinate amounts of time reviewing and enjoying my past output. Each winter I try to go skiing a few times.
President & Founder,
President and Founder of SpyFu
Chief Marketing Officer,
Aaron Goldman is the Chief Marketing Officer at Kenshoo, author of Everything I Know about Marketing I Learned from Google (McGraw-Hill, 2010), and a (very!) amateur rapper.
Client Services Director,
Joseph Kerschbaum is the Director of Client Services for PPC advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences, and his writing on the SEM industry has appeared in his Search Engine Watch column, and in his columns in Website Magazine and in Visibility Magazine. Joseph was coauthor (with David Szetela) of the Wiley/Sybex book (2010), Pay-per-Click Marketing an Hour a Day.
Director of Paid Search,
Pam is the Director of Paid Search for BlueGlass Interactive, Inc. Her responsibilities include the development and implementation of paid search strategies for all BlueGlass clients and internal projects. Pam has a strong belief that companies of all sizes deserve quality advertising management and strives to develop strategies that will work with a range of budgets and goals. The combination of her background in finance and her love of marketing provide her a unique skill set that has fueled her "ROI is King" philosophy, allowing her to maximize results for advertising budgets.
Director, Search Engine Marketing,
Ian Lopuch is a top online marketing executive who has had direct P&L responsibility on over $100 million of search engine marketing spend during his 7 years in the industry. Currently, Ian is Director of Search Marketing at eHealthInsurance.com (10/09-present), one of the largest advertisers on the Internet. Prior to eHealth, Ian functioned as Director of Search Engine Marketing at Inflection.com (1/09-10/09), Senior Manager of Search Engine Marketing at QuinStreet (12/06-1/09), and Marketing Analyst and Team Lead at Nextag (6/04-12/06). Ian is an expert in all online marketing verticals and channels (pay per click, SEO, blogging, social media, email marketing, and viral marketing). Ian holds his BS in Computer Science from Stanford University and enjoys speaking at Stanford Graduate School of Business and Google. Born out of his passion for mentoring and helping others excel in this industry, Ian launched PPCIan.com to educate and empower pay per click professionals.
Director of Search Engine Marketing,
Head of SEM,
pilot 1/0 (Pilot.de)
We also hear an original song called Adwords Blues by German PPC Pro. Marc is head of search marketing at the Hamburg Marketing Agency pilot
President and CEO,
Cyberwave Media, Inc.
Owner, Rhodes Consultancy
UK based PPC specialist working with clients across the globe to create more business online through AdWords.
I am the CEO and Founder of MerchEngines, an online marketing company focused helping SMB's market themselves efficiently online with a blend of SEM, SEO, Reputation Management, Social Media marketing, and "post click" tools that help our customers convert their traffic into leads so they can get the most for their money. In July 2009, MerchEngines was acquired by Deluxe Coproration.
Five Mill, Inc.
Dan Soha has seven years of experience as a Search Engine Marketer, both creating advertising campaigns and overseeing the SEM strategy for companies ranging in budget from five figures to seven figures monthly. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory, having graduated from UC Berkeley with a degree in Computer Science. This experience and knowledge has allowed him to unravel Search Engine bidding algorithms and to create bidding & management strategies that are both unconventional and highly effective. As the CEO and SEM Specialist of Five Mill, Inc., he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more. He lives in San Francisco.
An Account Supervisor at Hanapin Marketing, Amy works directly with clients to set and lofty yet attainable goals to progress and optimize accounts. Her client experience spans a wide spectrum of industries, with budgets ranging from $100 to nearly $100,000 per month. A few career highlights include: increasing an eCommerce client's ROI by 148%, growing another client's account while decreasing CPL by 50%, and increasing the largest client's leads by 20% while decreasing spend by 3%, to name a few.
Stacy Williams founded Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001. Prior to her establishment of Prominent Placement, Stacy's career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. A graduate of the University of California at Berkeley's Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California's Annenberg School. Stacy is sought after nationwide as a speaker about search engine marketing, and is frequently published on the subject. She is currently President Elect of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida's Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco.
Co-Founder, Managing Partner,
Co-founder and managing partner at Measured SEM LLC. Oversee a variety of duties including hands-on client account management, responding to requests for proposals, team building and company strategy, and the sales and marketing of Measured SEM's search marketing service offerings.
PPC Consultant & Owner,
Originally from the UK, Alan studied Economics at the University of Sheffield, and now helps businesses in Australia improve their return on investment from PPC marketing. He specialises in highly-granular long-tail PPC campaigns, and enjoys the analytical side of PPC optimisation.
Crystal spearheads the Paid Search division at SEER Interactive, a Philadelphia based Search Agency. She has managed PPC accounts across multiple platforms internationally for over 5 years, with monthly budgets from a few thousand dollars to six figures. She also has experience in Media Buying, SEO and Business Development roles. Crystal has a BSBA in International Business and Spanish and is currently working toward her MBA. Crystal also spends time volunteering as a mentor for college students.